ProjectLALA was founded by personal trainer and sports therapist Peter Cobby. His mission is to make the world of personal training more accessible, using the best toning exercises from ballet, boxing, Pilates, Yoga and MMA drills that can be done in the park, living room or anywhere else. ProjectLALA predominately caters to females and is working alongside a series of model management agencies such as StormSelect and Premier to promote healthy and happy lifestyles without body issues holding them back..

Peter was introduced to me by a mutual client and we began our collaboration with a half day hybrid shoot at Indra Studios at Hackney Downs, East London, creating a series of 50 instructional fitness videos with accompanying photography for his clients to refer to when training unsupervised.

Client: ProjectLALA
Studio: Indra Studios
Model: Kirra Jones